Customer Feedback Surveys
  • GBW designs competitor benchmark programmes to provide an important perspective on your competitive landscape
  • Our trained mystery shoppers visit pre-determined or random competitors to understand key components of their service offering
  • GBW provides assessments from a brand-neutral perspective, ensuring traditional bias found in other competitor programmes are removed in favour of a ‘real’ customer perspective

Why
  • Understanding how you perform against your competitors has never been more important
  • The findings help focus business objectives and future service related activities
  • Your customers benchmark you against the best examples of other competitor practises
  • Perception of your own performance can deteriorate as those around you improve

Who, Where, When
  • Periodically – allowing time for findings to be implemented
  • In any location – wherever your competitors are located
  • GBW uses trained and tested mystery shoppers in every geography underpinned with our own quality assurance teams to ensure confidence in every visit

Contact Us
Back to Products

Not sure what you need? We can help. Click here